Marty's Musings


The thoughts of NewsTalk 790 Today Thursday co-host Marty Green.


I was born in Chicago in 1943. The Cubs played in the 1945 World Series in which they lost to Detroit and I understand some guy was not allowed to bring his Goat to that Series. {I really don’t remember it from my playpen.}

In 1948 my dad Irv brought me at age 5 and took me on the “EL” to a place I do remember as the most beautiful place I had ever seen. We walked up the stairs and saw the Green Grass and the Ivy-covered walls and I was forever a Wrigley Field Fan.

I spent many days in that SHRINE as a youth. Hank Sauer…Ernie Banks..Dee Fondy…Ron Santo..Fergy..Randy.
Many Bad teams...still, they were my team through thick and thin. We came close in '69..'84…'89…and on the day I retired there was THE BARTMAN GAME.

Now almost 70 years later I am living as many of you are…A DREAM SEASON.
Don’t pinch me, I may wake up. Yes, we are not THERE YET. But what a ride in 2015 [BACK TO THE FUTURE 2}.

So keep your fingers crossed. Hey how about this Dream …


I heard the story of that lady 102 year-old RED SOX Fan. Watched the Sox win. And pass on the next day.
I am not ready to go yet…But I am LIVIN' THE DREAM of my LIFE. Just like you are.



Ernie and Ronnie and Harry and Jack are smiling down. Read more...

All Lives Matter

This past week, more senseless killings took place in America. Yes, it HIT home for people in broadcasting and law enforcement.

I have been in broadcasting since 1960 and have known many radio and TV news reporters, and the killings in Roanoke live on the air sent chills up my spine. However, all lives matter, no matter the profession or Race. The Execution of a Houston Sheriff’s officer was the latest in the war on law enforcement. None of this makes sense. Read more...


Usually my Blogs have something to do with marketing. However, at age 72, my wife and I try to stay active and try to enjoy the wonderful state of Wisconsin as much as possible.

They say you usually enjoy the music you grew to love as a teenager all your life. Well I can say that not only my teenager years but the years I was a DJ in Texas…South Carolina and Wisconsin was my music.

My dad Doc Green had a band and introduced me to the likes of Dorsey…Miller…Basie and of course Sinatra…Ella…and in 1955 I discovered a new kind of music when I heard “ROCK AROUND THE CLOCK” by a guy with a spit curl in BILL HALEY and His Comets.

Our weekend started in Arcadia, Wisconsin, where Ashley Furniture was born.  Ashley is a very civic-minded company, and about 8 years started an event called “ASHLEY FOR THE ARTS,” and I and our great friends…The Holtans…Bouleys and Murphys journeyed to attend on a picture-perfect Frday.

Every years Ashley brings in top notch entertainment like The Beach Boys and great local groups like “The Memories.”

Well this year the headliner {cost of admission is $5}…you read right, was
81-year-old Jersey Boy…FRANKIE VALLI and the FOUR SEASONS. The Four Seasons included some members of the Musical THE JERSEY BOYS plus the incredible CHICAGO HORN Section. Plus a SOUND system that was truly unbelievably clear even in the back row of about 25,000 fans.

Frankie sang every one of his hits. If you saw JERSEY BOYS or read the book, I hope he is still not paying off Mr DeVito' Gambling Debt. In the movie Bob Gaudio tells Frankie “You’ll be working 'till your 80 to pay back that money.” Frankie, like his idol Sinatra, has had his ups and downs, but thanks to his loyal fans…he is still making us clap and stomp our feet to “THE MUSIC WE GREW UP WITH.”

The evening started with a special award to a great backer of the arts -- and man I
have admired as a fellow broadcaster -- in Hall of Famer Dick Record of La Crosse.
Congratulations Dick for all you have done for the Coulee Region and beyond.

Well for almost 2 great hours non-stop, Frankie Valli put on a performance for the ages. I have seen Sinatra…Elvis…Diana Ross…Tom Jones…Huey Lewis…The Beach Boys…Tony Bennett in person. Remember Frankie is 81 {his voice was great at 4 PM in a sound check}. It was still fabulous at 10 PM during 3 encores… 25,000 cheering fans, many my age or older. He was THE BEST…THANK YOU FRANKIE. In 1962 I was one of the first DJs to play “SHERRY” on WORG’s Top 60 in Dixie.

Frankie sang every one of his many hits. If you saw Jersey Boys…in it Bob Gaudio tells Frankie when he decides to pay off the gambling debts of Four Seasons member DeVito. You’ll be singing 'till you're 80.

He is still singing strong 2 hours after the concert began. And many of us in our 70s clapping along. TO THE MUSIC WE GREW UP WITH. Sure sounded like it Friday in Arcadia, WI.

Like his hero Sinatra…He has had his ups and downs {daughter died, etc.}. His loyal fans have stayed with him all these years later.

This was a night to remember and a big thank you to Ron Wanek President of Ashley Furniture who designed the beautiful Memorial Park as a tribute to our Men and women in the our military.

We topped off the weekend with a few days on the MISSISSIPPI River with our great friends Bob and Colleen Holtan of Decorah {Former WAXX/WAYY GM}, and we even ran into former WEAU GM Cheri Weinke and great CUB fan husband Paul at Slipperys in Wabasha, Minnesota..

My message to all of…Enjoy Life…Enjoy the region of the country you Read more...


Via Marty Green

Make a game of finding something positive in every situation. 95% of your emotions are determined by how you interpret events to yourself.

Optimism is one quality more associated with success And happiness than any other. So Dream Big Dreams!  At 5 years of age I already had an idea of what my goal would be. Radio -- yes, even at that age. I wasn’t the best student but I set my course towards things that would teach me what it takes in this crazy business called broadcasting. Read more...


Goals and Achievement

An average person with average talent, ambition and education can outstrip the most brilliant genius in our society, if that person has clear-focused goals. I had a goal at age 5 after listening to a guy on the radio named Arthur Godfrey {Google him} -- I knew what my goal was.

The establishment of a clear, central purpose or goal in life is surely the starting point. I followed advise given by both my dad and my boyhood idol {Jack Brickhouse} to work hard and get experience in a small town radio station {Orangeburg, South Carolina}. On air and Sales. Which got me an interview in Green Bay with my mentors at TV11: Larry Busse…Howard {the Hat} Trickey and Tom Hutchison.

Goals in writing are dreams with deadlines. Committing your goals to paper increases the likelihood you will achieve them by 100%.

Success equals goals…….ALL ELSE IS COMMENTARY. Rewrite your major goals every day. In the present tense, as if they already existed.

Right now I am following the career of THEO EPSTEIN, President of my Chicago
Cubs. This team has Goals and their young stars are working to achieve them.

RIZZO…BRYANT…SOLER and the veterans on this team are learning each week
how winners WIN…like THE CHICAGO BLACKHAWKS in hockey DID.

Winning…projects Winning…Chicago has not seen a CUB WORLD SERIES CHAMPIONSHIP since 1908. I predict This group will deliver it. SOON. Read more...


Via Jerry Del Colliano:

Can People Change?

Last week I was asked, “can people really change?", which lead into "can organizations really change?". Just to be clear, I’m not talking about changing a location, a job, the kind of laundry detergent you buy or the corporate brand. I’m talking about the core; what’s in our DNA, or corporate culture. Can we change the less desirable parts of our personality we were born with, for the better? Seems like a noble pursuit, applicable to most of us and thereby, most organizations, and honestly, CHANGE has been a major component of many industries since I retired in 2003. Right?

Without hesitation my response was “NO”. I’ve tried. I’ve tried to change myself, family, friends, you name it. We are not changing. End of blog.

Ok… not so fast. I have to fill this page and the question did get me thinking. While I haven’t found a way to erase my less desirable DNA, I have attempted, over time, to “manage” it, therefore, how I choose to respond is changing, in the hopes that this will become more natural over time. After all, I read that Muhammad Alli once said “a man who views the world the same at sixty as he did at twenty has wasted forty years of his life”, which scares the daylights out of me, so I figure I have nothing to lose by trying. 'Cause I am 72.

So how do we do this? How do we really work on the big CHANGE? Per Linda Sapadin, Ph.D, it’s a process that begins with being “aware”. Sorry Linda, but – duh. We’ve all heard that one before, right? According to Dr. Sapadin, however, we’re really not that “aware”. We are aware of the need for a change, but we blame external factors (e.g. I lose my temper because someone provokes me or we are in a disjointed organization. Or we don’t know how to communicate). Is anyone familiar with this?

The next step requires a “no nonsense” commitment to the change that is needed, no exception (e.g. I’ll keep my cool at work but if a listener pushes my buttons, I may have a sharper response. Or, I’ll communicate better during time on the radio. We must be committed to the ultimate goal (change) we are trying to make, all the way around.

Finally, Linda goes on to explain that we should expect resistance from ourselves, expect to be uncomfortable, expect this to be a challenge – it’s the path less traveled, not of least resistance.

So what does this have to do with in your organization? There have been a lot of changes within any organization over last few years. Now, it’s time for the heavy lifting. What change can we work on as individuals, that will have an impact on how we work within any organization – so that we haven’t wasted the past few years of our life. I just turned 72 and I am still trying to change and improve. It’s a battle I don’t always win. But I will keep trying.

Marty Green

McCain Feingold a DISASTER

Thursday on AM 790 I called McCain-Feingold a DISASTER. I told Russ that in Washington when I was Wisconsin Broadcasters Association President in the '90s he told us that it would CLEAN UP Politics and at the time I felt he really felt that it would. And I told him it would unleash PACs on both the Left and Right. Now I think maybe he really knew that PACs would jump at this opportunity

I was proven correct. Now he wants to bring his left-oriented agenda back to help
Hillary Clinton’s agenda.

I also called RUSS a Phony and his town hall meetings a sham. Because I had inside info that he would tell staffers that he didn’t like doing them.

Ron Johnson has done a good job and I support him. Read more...


Dear Area Political Representatives:

Thank you to:
Dana and Kathleen, along with Jon Erpenbach, for fighting for our Confluence Project. I salute our governor for backing it. We have waited 40 years for a project to revitalize our city and our region.

I am ashamed of our Joint Finance Committee and its decision. As Don Huebscher stated…This is beyond words of disappointment.

But we have not given up on completing this CONFLUENCE.

I feel the rest of you could have done more. I feel when I talked to you, your endorsements were luke warm at best. This is my opinion…and many agree with me.

Now is the time for you to step to the plate and support this Public/Private partnership. Or do we need to wait another 40 years???? Am I FRUSTRATED…You bet your bottom dollar I am. Let's find a way to get CONFLUENCE BUILT.

Do I support K12 and UW and CVTC? Yes I do.

But Western Wisconsin always gets the short end of the stick. Read more...

Guest Blog

This is a guest Blog from a WAYY Listener Alan sent to MARTY GREEN: Read more...