John Murphy's Blog

 

We can do this

I kinda like it.

WE CAN DO THIS.

Paul Ryan's invocation of the 2012 Republican Romney-Ryan Catchphrase will be uttered in reassuring tones by the likes of Clint Esatwood..or maybe Tim Allen..I don't think Donald Sutherland or Tom Hanks but maybe Jeff Daniels. It is one of those wonderful, folksy spot-on phrases  that branders and marketters all wish they had claimed first. Insert it into the following Ad campaigns.

Lowes. WE CAN DO THIS !

Geiko. WE CAN DO THIS !

Jenny Craig. WE CAN DO THIS !

Yes, its evocative of YES WE CAN but not that evocative. It is implied mandate. Implied license.

Cut spending ? WE CAN DO THIS 

Eliminate entitlements? WE CAN DO THIS

Cut defense spending ? WE CAN DO THIS

Well, you elected us,right? So that must mean-- WE CAN DO THIS.

Wisconsin's favorite Prairie Home Companion, Paul Ryan shared with us a peek at the plans: 12 million Jobs and spending at 20 percent of less of our GDP.

He talked more about not spending Money that we don't have rather than maiking money we don't have--That's where the dividing line lies. Do we want to grow as a nation,produce more, bill more, earn more so we can buy the things we need? Do we want to go without,pull in our horns and live comfortably but not large? Is is possible for us to do both ?

Uh huh. It is. I would say YES WE CAN but that is so 2008.

WE CAN DO THIS.

Now leave me alone. i want to go back to listening to my IPOD which by the way has more elevator music on it than AC/DC,Led Zep or Rage Against the Machine

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