Air Staff: Marty Green

Thursday morning co-host
Marty Green started in commercial radio at age 18 at WEAW in Evanston, Illinois, while also working for United Artists Pictures in public relations.  He was the youngest Program Director in South Carolina in 1962 and this is where he began his sales career at WORG.  Marty came to Wisconsin in 1966 in Sales at WLUK-TV in Green Bay, and he served as on-field producer for Green Bay Packers pre-season, state-wide telecasts.

The remainder of Marty’s career was spent in Eau Claire from 1976 to 2003.  He was the National Sales Manager for Central Radio Group, and during his tenure with WAXX, the station won both a CMA and Marconi Station of the Year award.  On the programming side, Marty served as General Manager of WAYY and WEAQ.  Marty brought News/Talk Radio to Western Wisconsin in 1990 on WAYY.  He served on the board of directors of the WBA for 11 years and was Chairman in 1997, in addition to sering on the board of the National Association of Talk Show Hosts in the 1990s.  In 2006, Marty was elected to The Wisconsin Broadcaster Association Hall of Fame after a 40+ year career in Illinois, Texas, South Carolina, and the last 30+ years in Wisconsin.

After his retirement in 2003, Marty formed Marsan Consulting to work with small-market, independently-owned radio stations in Wisconsin, Minnesota and Iowa.  Marty has loved broadcasting since he was five years old and continues to mentor many young broadcasters.  He also served on the Eau Claire Redevelopment Board and was twice president of the Eau
Eau Claire Optimist Club.

Besides radio, Marty (Mr. Cub) has a passion for BASEBALL.  He served as the Goodwill Ambassador for the Eau Claire Express of the Northwoods Baseball League, and also continues to volunteer for various charitable organizations in the Chippewa Valley.  He was Co-Chair of MAJEC Movement for an Affordable Jail in Eau Claire in 2010.

Marty's Musings

The thoughts of NewsTalk 790 Today Thursday co-host Marty Green.
  • Can People Change?

    Last week I was asked, “can people really change?", which lead into "can organizations really change?". Just to be clear, I’m not talking about changing a location, a job, the kind of laundry detergent you buy or the corporate brand. I’m talking about the core; what’s in our DNA, or corporate culture. Can we change the less desirable parts of our personality we were born with, for the better? Seems like a noble pursuit, applicable to most of us and thereby, most organizations, and honestly, CHANGE has been a major component of many industries since I retired in 2003. Right?

    Without hesitation my response was “NO”. I’ve tried. I’ve tried to change myself, family, friends, you name it. We are not changing. End of blog.

    Ok… not so fast. I have to fill this page and the question did get me thinking. While I haven’t found a way to erase my less desirable DNA, I have attempted, over time, to “manage” it, therefore, how I choose to respond is changing, in the hopes that this will become more natural over time. After all, I read that Muhammad Alli once said “a man who views the world the same at sixty as he did at twenty has wasted forty years of his life”, which scares the daylights out of me, so I figure I have nothing to lose by trying. 'Cause I am 72.

    So how do we do this? How do we really work on the big CHANGE? Per Linda Sapadin, Ph.D, it’s a process that begins with being “aware”. Sorry Linda, but – duh. We’ve all heard that one before, right? According to Dr. Sapadin, however, we’re really not that “aware”. We are aware of the need for a change, but we blame external factors (e.g. I lose my temper because someone provokes me or we are in a disjointed organization. Or we don’t know how to communicate). Is anyone familiar with this?

    The next step requires a “no nonsense” commitment to the change that is needed, no exception (e.g. I’ll keep my cool at work but if a listener pushes my buttons, I may have a sharper response. Or, I’ll communicate better during time on the radio. We must be committed to the ultimate goal (change) we are trying to make, all the way around.

    Finally, Linda goes on to explain that we should expect resistance from ourselves, expect to be uncomfortable, expect this to be a challenge – it’s the path less traveled, not of least resistance.

    So what does this have to do with in your organization? There have been a lot of changes within any organization over last few years. Now, it’s time for the heavy lifting. What change can we work on as individuals, that will have an impact on how we work within any organization – so that we haven’t wasted the past few years of our life. I just turned 72 and I am still trying to change and improve. It’s a battle I don’t always win. But I will keep trying.

    Marty Green Read More
  • McCain Feingold a DISASTER

    Thursday on AM 790 I called McCain-Feingold a DISASTER. I told Russ that in Washington when I was Wisconsin Broadcasters Association President in the '90s he told us that it would CLEAN UP Politics and at the time I felt he really felt that it would. And I told him it would unleash PACs on both the Left and Right. Now I think maybe he really knew that PACs would jump at this opportunity

    I was proven correct. Now he wants to bring his left-oriented agenda back to help
    Hillary Clinton’s agenda.

    I also called RUSS a Phony and his town hall meetings a sham. Because I had inside info that he would tell staffers that he didn’t like doing them.

    Ron Johnson has done a good job and I support him. Read More


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